As a kid, Maddie often got caught in “Maddie-land”. Daydreaming. Head in the clouds.

But in the clouds was important work.

There were characters. Sometimes rooted in real life, sometimes made up. Often somewhere in between. There were words and colors and ideas twisting together to create what she couldn’t name at the time, but now thinks of as pure magic.

What they were—were stories.

In college, a guidance counselor sat across from Maddie and told her she should reconsider her degree in Creative Writing. Technically it was offered, but no one ever chose it.

Maddie chose it. It was the first decision where she really listened to her gut—and she’s been following it ever since.

Maddie often describes her approach to client work and writing as truth-hunting. There is an art to distilling narratives that resonate. A slow, patient, intuitive burn to get to the center. The heart. And once you find it, the rest melts into place. Guided by this, Maddie has led strategy, storytelling, and creative direction for some of the biggest brands and personalities in the luxury design and lifestyle space, and has most recently recommitted herself to her true passion: fiction.

She believes storytelling is a salve in our just-won’t-slow-down world—and that, if told right, it can be a connector to almost anything.

To inquire about working with Maddie: maddie@maddiekraus.com